Over my time working in SEO, many bloggers have reached out to me asking how to rank better in search engines. Typically they’re already producing quality, consistent content (which is the key to great SEO!), but they still aren’t seeing the traffic that they had hoped for. These are just a few tips for bloggers to really amp up their SEO. Though you could go through your archive and implement these across all of your old content, I would just suggest using these tips moving forward.
FIGURE OUR YOUR GOAL FOR THE POST
What is the purpose of this post? What problem is it solving? Why would someone find this interesting? What types of thinks would they be searching for that would turn this up as a result? By answering some of these questions, you’ll be able to write to your ideal audience and make sure people who do click through to your post, are getting what they were hoping for. I tend to use this before even writing my blog post titles. For this post, I knew I was trying to address SEO struggles for bloggers.
SETTING UP YOUR POST PROPERLY
On-page optimization is key for blog posts, where you put your keywords matter in regard to post structure.
SETUP YOUR DEFAULT POST URL TO INCORPORATE YOUR BLOG TITLE
Breaking content up, particularly long posts, not only helps search bots understand the content of your site easier, but it also helps readers. Many times readers coming directly from a search query are going to scan the post first to make sure it is addressing their need.
WRITE GREAT META DESCRIPTIONS
Though meta descriptions do not actually help search rankings, they do help click through rates. Make sure to keep them within allowed character counts and include a call to action when possible. Remember, this is the first glimpse that a potential reader sees, so make sure to use this blurb to capture their attention.
Tip: keywords in subheadings, bolded, and italicized carry a little bit more relevance to search bots than in plain text
LEVERAGE SOCIAL MEDIA
Social sharing has shown to have a very strong correlation to search engine rankings. If people are sharing your content, you’re not just benefiting from their potential network of people to click-through, but Google actually ranks your site higher and views it as more trustworthy. I personally have seen Pinterest be the leading traffic referral to some of my clients, so encouraging Pins is also a great way to drive more organic traffic. Provicing clear ways for readers to share your content, such as social share buttons, Click-To-Tweet, and rich Pins.
DON’T FORGET ABOUT YOUR GRAPHICS
Adding graphics is a great way to make your post look more appealing and perform better in regard to social sharing, but that’s not the only reason they are great. You can utilize them as another place to incorporate your keywords. You should start by saving your file out with a keyword specific name structure (ex: ‘SEO-Tips-For-Bloggers.png’) and then once you upload it, add a little sentence about your post in the alt text.
INTERNALLY LINK POSTS
If you’re writing a post that references or relates to one of your other posts, linking them is a great way to keep someone on your site and engaged. It’s important to do this selectively, as too many internal links can cause your site to look spammy to search bots.